I purchased my first sim around 5 years ago. It was a 0333 number. I flipped the sim pack and saw a bunch of teenagers pictures printed on it. One particular face caught my attention as he was the son of one of the most famous character of our tele history Kabacha. I joked with my cousin that “Hey look, Kabacha junior is a star now thanks to Mr. Kabacha.” We both laughed and went home.
The thing left my mind and life just moved on. All the telecom operators kept on bringing new services and kept on filling the air time. The slogans and chants just kept on buzzing in my head. Now what’s interesting is that the biggest cellular network provider of the country launched a new service of credit sharing. The ad they made was quite catchy. What surprised me is that Kabacha junior was in that ad. Endorsing the particular brand. This raised my eye brow a little but I was like “who cares”.
Days passed... the telecom market just kept on becoming more competitive day by day.
Now the third telecom giant launched a new campaign and guess what Kabacha junior is there again. Amazing isn’t it. One guy in his early 20’s with no experience of acting on the main stream or having any ramp experience endorsing 3 competitive firms one after an other.
The story doesn’t end here. Recently the first provider I mentioned launched a new package called the youth package and who’s the star of the campaign. No rewards for guessing but you have guessed it right. Its! Kabacha junior. Mind blowing isn’t it. One person just keep on switching companies at his free will. I wont be surprised if a year later he is seen endorsing the only remaining telecom provider.
I some where along my studies studied some thing called ethical behaviours. The whole world is crying about ethics and after looking at this particular example I have to say Ethics are for losers. Who needs ethics when your daddy has strong connections eh.
What’s more interesting is that no one is saying a word about it. It seems no one cares now as there are more examples. Ali Zafar and Waseem Akram also did the same thing but even they just switched once.
I am sick and tired of people coming on the tele and saying Pakistan has a lot of talent. What talent are those people talking about? One person is endorsing 3 companies changing loyalties at free will. If there was talent all the companies would have hired those talented people to be there brand ambassadors.
With great sorrow I have to agree to my model friend Mir Khan that talent doesn’t count in our industry. Just get some links and you’ll be a star in no time.
P.S
You can judge the popularity of that particular person that a big tv buff doesn’t even know his name.
